The Name Game

I stumbled upon this meme on the Markeys and Thingnamer blogs: think of the brands that you first associate with each letter in the alphabet. Interesting concept – if you’re top-of-mind associated to a letter, does that mean anything for a brand? Like, I might never think of Dell if I want to buy a computer, but it’s the first thing that pops up in my mind for the letter D? I wonder…

Apple
Bijenkorf
Canon
Dell
Exact
Frysia
Grolsch
H&M
Ipod
Jaegermeister
KFC
Lotus
Moleskine
Nivea
Olivetti
Palm
Quote
Reuter
Sony
Tommy Hilfigger
Universal Pictures
Varese Sarabande
Warner Bros
Xerox
Yakult
Zirh

(Update: Upon reading my list I realize I’ve so lost all my internet geek cred. Where’s Google, Yahoo, YouTube, Flickr, del.icio.us, Microsoft, etc? Instead I chose Dell…)

2 thoughts on “The Name Game”

  1. I’ve been learning a lot in the last day as people have posted or sent in their lists. Mostly I’ve learned that people (even in the US) have top-of-mind exposure to brands that I’ve never heard of.

    B, E, F, Y, and Z from your list are ones I’ve never come across. Now I’ve got to figure out why that might be.

    Thanks for playing!

  2. @Tate: Bijenkorf is a high-end department store in the Netherlands, Exact a Dutch brand of accounting software, Frysia a Dutch bank known for its very agressive cold-calling telephone desk, Yakult a healthdrink and Zirh is a men’s skincare products line.

    You could’ve known Y and Z but the other three are local to the Netherlands.

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