Style over Substance has been online since 14 December 2006; either as a reference to my favorite style of marketing or my favorite rhetorical fallacytake your pick ;) . This site was created to replace my personal blog on, which has existed since 8 November 2005. All posts on have moved to this blog.

From its foundation the site has used Unsleepable, Klate2, Sandbox met Bus full of hippies, pure K2, K2 with True Blue style, K2 with a self-designed style, T1 Tumblelog, Agregado, Irresistible, Thematic, AutoFocus II Pro, Fable and The Writer as its theme. Since 23 December 2017 the site has gone back to using Twenty Sixteen, one of the default WordPress themes.