About Guy

Guy Sie

Guy grew up a nerdy ’90s kid, loving anything that had to do with computers and technology and falling deep into various fandoms long before that word was a mainstream term. A fascination with both advertising and dot-com era startups led him to obtain a cum laude Master’s degree in Marketing Communication and pursue a career in social media marketing. Now, he is a marketing geek by day and an all-round geek by night. That’s why Style over Substance is filled mainly with long-form writing about Guy’s hobbies: photography, home automation, menswear, etc. Other interests that he does not often write about on this site are genre literature, movies and TV shows, cooking, craft beer, and of course marketing.