Guy Sie

Guy grew up a nerdy ’90s kid, loving anything that had to do with computers and technology and falling deep into a variety of geeky fandoms from the moment he touched a keyboard. A fascination with advertising, dot-com startups, and the rise of social media led him to obtain a cum laude Master’s degree in Marketing Communication and pursue a career in digital marketing. Now, he is a marketing geek by day and an all-round geek by night. That’s why Style over Substance is filled mainly with long-form writing about Guy’s hobbies: photography, home automation, menswear, etc. Other interests that he does not often write about on this site are genre literature, movies and TV shows, cooking, craft beer, and of course marketing.

An analog photo of Guy Sie in Berlin, wearing a t-shirt that says "It just depends on how you look at certain things".
Photo taken by Marrit Hoffmans, 2018. Leica M3, Portra 400.


Style over Substance has been online since December 14, 2006. The name, partly inspired by critiques of Guy’s favorite movies by Baz Luhrman (Romeo + Juliet and Moulin Rouge), is also a tongue-in-cheek reference to his favorite logical fallacy. Don’t worry – he doesn’t actually believe in it. This site was created to replace the personal blog on GuySie.nl, which has existed since November 8, 2005. All posts on GuySie.nl were moved to this blog and Style over Substance has been here ever since.

Throughout its existence, the site has used Unsleepable, Klate2, Sandbox with Bus full of hippies, pure K2, K2 with True Blue style, K2 with a self-designed style, T1 Tumblelog, Agregado, Irresistible, Thematic, AutoFocus II Pro, Fable and The Writer as its theme. It currently uses the Evoke theme. Since July 21, 2017, the site has switched its language from Dutch to English. All older posts remain in their original language, but some have been translated and reposted to facilitate the change of language.

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